How Can I Increase My Instagram Engagement?

If you have an Instagram profile for your business, I can guarantee you’ve asked the question: how can I increase my audience engagement on Instagram? There are articles about this all over the internet (you can read some of mine here!) and services like Social Curator that help answer the question. Business owners whose customers are on Instagram are going to consider it a top priority to maintain high engagement, so this question is valid - and to be honest, the answer is always changing!

You know that social media is an ever-changing entity, with new platforms and terms and methods popping up all the time, not to mention the influence of outside events and society. What I can say confidently is that in 2022, the best way to increase Instagram engagement is:

5 Ideas for Social Media Posts when You're Feeling Stuck

When you have to constantly come up with social media posts every day, it’s easy to run out of ideas or feel like your life is too boring to talk about with any kind of excitement. I understand this struggle deeply as I manage not just my own Facebook, Instagram, and LinkedIn, but all the social media content for about a dozen othter businesses. There are days when it’s a struggle to come up with something unique and compelling for any and all of these social media pages.

So, in case you’re running out of options and need ideas to post on social media, here are 5 quick ideas for when you’re feeling stuck…

How Do I Use Instagram Hashtags?

Before you see the title of this blog and think it’s just another post about what hashtags to find on Instagram, I’ll cut to the chase: this is not about which hashtags to use, but how to effectively use hashtags on Instagram. There’s a big difference, and thinking about it in that way could be just the mindset shift you need to dive in a little deeper.

While I do have a fairly good and consistent Instagram presence (see it here), it’s not necessarily a main focus of my business. My ideal client - a small business owner with a deep value for marketing but no time to do it - is certainly on Instagram, but is most likely using the platform to try and expand their businesses rather than find someone to fill the marketing holes they have. Of course I believe in long-term investment, but my main strategy on this fast-growing platform is interaction and engagement over posting, reels, stories, and live video…

How to Keep Up with all the Changes in Social Media

Of all the issues business owners have with social media, the biggest one is this: when it is constantly changing, how in the world should I keep up? To be honest, the question is not only valid, it’s one that I think about all the time. When I’m managing social media advertising and profiles for 5-10 different businesses at one time, it is imperative that I stay on top of trends and anticipate changes.

In addition, the world of social media is nothing if not constantly in flux. The Facebook of today is worlds apart from the platform of one, five, and ten years ago. Everybody knows that, but only business owners think about how this impacts the bottom line. If the algorithm prefers a certain type of content one day and a different one the next, how can you possibly know what to post?

Ultimately, though, the question comes down to…

Which Social Media Platform Should My Business Use?

Let’s face it: none of us knew how big social media would become when Facebook first launched its platform in February 2004. Not only did that particular business grow beyond belief, dozens (maybe hundreds?) more have sprung up since then. With the addition of Instagram, Snapchat, Pinterest, LinkedIn, YouTube, TikTok, Twitter, and countless others, it feels like there is always a voice in the room telling business owners that if they only did this on this platform, they would be successful.

But we simply cannot do it all. There is no way to run a business and be wildly successful on each social media platform. In the end, it can constantly feel like you are behind because your business is not killing it on _______________ (fill in the blank). Too often I have seen overwhelmed business owners so stuck in this mindset that they decide to forego social media altogether.

That, however, is decidedly not the best solution…

Five Minute Marketing: Locations, Geotags, and Check-ins

Have you ever seen someone ‘check-in’ at a location on social media and wondered how they did it - and why? Do you want to be found when a potential customer is scrolling through Instagram? Here’s how to use location services, geotags, and check-ins on social media to increase your reach!

In short, all three of those terms refer to using a platform (mostly on social media) to indicate where you are at a particular time. On Instagram, the location appears just below the username on a particular picture or video. On Facebook, the check-in appears beside text, images, or videos, and the actual location appears below the title. Below are a few sample images so you can see exactly what I mean…

Five Minute Marketing: How to Find New Customers on Social Media

Let me start off with a disclaimer: there are literally books written about this topic that I’m covering in a five minute marketing segment, so I am by no means claiming to cover it all with one article. I can, however, share some effective strategies most of my clients aren’t already using to find new customers using social media.

My second disclaimer is that although this article will only take about five minutes to read, the strategies themselves will require time and consistency, since nothing done randomly can be effectively repeated. With all that said, here are some things you can do right now to find new clients using Facebook, Instagram, and more…

Maria Grace, LLC
Online Marketing Solutions for Small Businesses
Hours of Operation: Monday-Friday; 8am-5pm

Copyright 2023 Maria Grace, LLC

Maria Grace, LLCOnline Marketing Solutions for Small BusinessesHours of Operation: Monday-Friday; 8am-5pm

Maria Grace, LLC
Online Marketing Solutions for Small Businesses
Hours of Operation: Monday-Friday; 8am-5pm