Posts tagged instagram hashtags
How Can I Increase My Instagram Engagement?

If you have an Instagram profile for your business, I can guarantee you’ve asked the question: how can I increase my audience engagement on Instagram? There are articles about this all over the internet (you can read some of mine here!) and services like Social Curator that help answer the question. Business owners whose customers are on Instagram are going to consider it a top priority to maintain high engagement, so this question is valid - and to be honest, the answer is always changing!

You know that social media is an ever-changing entity, with new platforms and terms and methods popping up all the time, not to mention the influence of outside events and society. What I can say confidently is that in 2022, the best way to increase Instagram engagement is:

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How Do I Use Instagram Hashtags?

Before you see the title of this blog and think it’s just another post about what hashtags to find on Instagram, I’ll cut to the chase: this is not about which hashtags to use, but how to effectively use hashtags on Instagram. There’s a big difference, and thinking about it in that way could be just the mindset shift you need to dive in a little deeper.

While I do have a fairly good and consistent Instagram presence (see it here), it’s not necessarily a main focus of my business. My ideal client - a small business owner with a deep value for marketing but no time to do it - is certainly on Instagram, but is most likely using the platform to try and expand their businesses rather than find someone to fill the marketing holes they have. Of course I believe in long-term investment, but my main strategy on this fast-growing platform is interaction and engagement over posting, reels, stories, and live video…

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Five Minute Marketing: How to Use Hashtags on Social Media

Oh, hashtags. Such a big, beautiful, and confusing topic that provides frustration for every business owner and entrepreneur. While opinions differ on the best hashtag strategy for Instagram and social media in general, there are a few rules that can help inform exactly what you do and why. Here is what I’ve learned through years of marketing about how hashtags can help - and hurt - your social media presence.

1) There is a limit to hashtags on Instagram.
Right now, you can use no more than 30 per post. Creator Studio will tell you exactly how many you are using, but if you are writing the caption yourself or using another scheduling service, you will have to manually count them or your post/comment will be rejected…

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