Oh, hashtags. Such a big, beautiful, and confusing topic that provides frustration for every business owner and entrepreneur. While opinions differ on the best hashtag strategy for Instagram and social media in general, there are a few rules that can help inform exactly what you do and why. Here is what I’ve learned through years of marketing about how hashtags can help - and hurt - your social media presence.
1) There is a limit to hashtags on Instagram.
Right now, you can use no more than 30 per post. Creator Studio will tell you exactly how many you are using, but if you are writing the caption yourself or using another scheduling service, you will have to manually count them or your post/comment will be rejected…