Posts tagged facebook marketing
5 Marketing Ideas that Cost $0
5 Marketing Ideas that Cost $0

One complaint I often hear about marketing: it’s expensive. On the one hand, I truly believe that great marketing will pay off far more than any monetary investment you make but on the other hand, I completely understand that everything is expensive (especially right now!) and a lot of entrepreneurs and small business owners are constantly looking for ways to cut costs.

The good news is that good marketing does not have to mean big money, and since I regularly work within the constraints of a tight budget, I have learned a lot of free marketing ideas over the years. So if you need a few easy and free ways to marketing your business, here are my top 5:

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Five Minute Marketing, Business, Social MediaMaria Grace Photographymarketing advice, small business marketing, five minute marketing, free marketing, social media marketing, online marketing, facebook marketing
5 Ideas for Social Media Posts when You're Feeling Stuck
5 Ideas for Social Media Posts when You're Feeling Stuck

When you have to constantly come up with social media posts every day, it’s easy to run out of ideas or feel like your life is too boring to talk about with any kind of excitement. I understand this struggle deeply as I manage not just my own Facebook, Instagram, and LinkedIn, but all the social media content for about a dozen othter businesses. There are days when it’s a struggle to come up with something unique and compelling for any and all of these social media pages.

So, in case you’re running out of options and need ideas to post on social media, here are 5 quick ideas for when you’re feeling stuck…

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Social MediaMaria Grace Photographyfacebook marketing, facebook creator studio, instagram tips, what to post on facebook, what to post on instagram, social media marketing, social media tips, ideas for social media
How to Keep Up with all the Changes in Social Media
How to Keep Up with all the Changes in Social Media

Of all the issues business owners have with social media, the biggest one is this: when it is constantly changing, how in the world should I keep up? To be honest, the question is not only valid, it’s one that I think about all the time. When I’m managing social media advertising and profiles for 5-10 different businesses at one time, it is imperative that I stay on top of trends and anticipate changes.

In addition, the world of social media is nothing if not constantly in flux. The Facebook of today is worlds apart from the platform of one, five, and ten years ago. Everybody knows that, but only business owners think about how this impacts the bottom line. If the algorithm prefers a certain type of content one day and a different one the next, how can you possibly know what to post?

Ultimately, though, the question comes down to…

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Social MediaMaria Grace Photographysocial media marketing, social media tips, social media ideas, social media, ideas for social media, facebook, facebook advice, facebook marketing, instagram, instagram tips
Which Social Media Platform Should My Business Use?
Which Social Media Platform Should My Business Use?

Let’s face it: none of us knew how big social media would become when Facebook first launched its platform in February 2004. Not only did that particular business grow beyond belief, dozens (maybe hundreds?) more have sprung up since then. With the addition of Instagram, Snapchat, Pinterest, LinkedIn, YouTube, TikTok, Twitter, and countless others, it feels like there is always a voice in the room telling business owners that if they only did this on this platform, they would be successful.

But we simply cannot do it all. There is no way to run a business and be wildly successful on each social media platform. In the end, it can constantly feel like you are behind because your business is not killing it on _______________ (fill in the blank). Too often I have seen overwhelmed business owners so stuck in this mindset that they decide to forego social media altogether.

That, however, is decidedly not the best solution…

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Social MediaMaria Grace Photographysocial media marketing, social media tips, social media ideas, social media, ideas for social media, facebook, facebook marketing, instagram, instagram tips, linkedin, pinterest, twitter
Why the 'Boost Post' Button on Facebook is a Waste of Money
Why the 'Boost Post' Button on Facebook is a Waste of Money

Facebook ads are the bread and butter of marketing for a lot of small businesses, especially those who can’t afford to hire a marketing consultant. The good news is that social media ads can be extremely effective and cheap…but the bad news is that most people are throwing their time and money away by not understanding the basics of Facebook advertising. Spoiler alert: clicking the ‘Boost Post’ button for your ad and walking away is almost always a waste of your valuable resources. Here’s why.

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Social Media, Five Minute MarketingMaria Grace Photographyfacebook advertising, facebook marketing, facebook, facebook ads, online advertising, online ads
How to Use Facebook Creator Studio
How to Use Facebook Creator Studio

Facebook Creator Studio was actually launched some time ago, but until recently I was still scheduling my Facebook and Instagram posts using third-party software like MavSocial and CoSchedule. While these were incredibly helpful, I recently switched to only using Creator Studio for a variety of reasons.

When I first logged in to use it, however, I was pretty confused by several different features, so if you’re new to using Creator Studio, here is a brief overview of what you can do, and a little bit about why I switched from another platform…

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BusinessMaria Grace Photographyfacebook, facebook advice, facebook marketing, social media marketing, social media tips, facebook creator studio