How to Use Facebook Creator Studio

Facebook Creator Studio was actually launched some time ago, but until recently I was still scheduling my Facebook and Instagram posts using third-party software like MavSocial and CoSchedule. While these were incredibly helpful, I recently switched to only using Creator Studio for a variety of reasons.

When I first logged in to use it, however, I was pretty confused by several different features, so if you’re new to using Creator Studio, here is a brief overview of what you can do, and a little bit about why I switched from another platform.

1) You can schedule all of your Facebook and Instagram posts to any pages you manage. While the user interface is not my favorite (I would love to have options for different views rather than only a list), you can see what has been published, scheduled, or saved as a draft. In addition, you can see insights for all of your Facebook and Instagram posts as well as any Instastories, which is incredibly helpful to have curated in one place.

2) Facebook Live and Facebook videos can be uploaded directly. Finally, a platform to let you schedule all the elements of a Facebook video! From Creator Studio you can add tags, upload subtitles, and manage any pre-recorded video. You can also use it to reliably go live on Facebook.

3) For Instagram, you can easily add hashtags and mentions. In fact, Creator Studio will show you exactly how many hashtags and mentions you have left for easy scheduling. It also suggests similar hashtags, which I wouldn’t 100% rely on, but is a helpful tool for some quick additions. You can also add platform-friendly emojis to all your posts.

4) All items will post natively to your feed. This means that on Facebook, there will be no ‘posted via Buzzsprout’ tag, on Instagram your posts will be pushed automatically (along with locations, mentions, and even hashtags), and the algorithm will not be natively impacted by using a third-party program. This is a HUGE win for me!

5) Schedule your IGTV posts. As of today, Creator Studio is the only way you can schedule IGTV posts in advance. This includes uploading a custom thumbnail and posting it to your feed. If you are making videos for Instagram, this is the BEST way to schedule them!

To help walk you through how to use Creator Studio, I created a video that shows the basics of using it to post on Facebook and Instagram. Watch this video, and let me know if you have any questions by commenting here or over on YouTube.