Posts tagged pinterest
Case Study: Pinterest Ads (Pen + Posh)

Kasey, the designer at Pen + Posh, is the kind of businesswoman I strive to become in so many ways. I’ll let her words tell her story:

“With a formal education in marketing, and combined background in Internet Marketing and graphic design, Kasey launched her first Etsy shop with zero followers to her name. She was able to rise to the top 1% of shops selling on Etsy, replacing her corporate income, in the first 6 months after launching. The Pen and Posh SVG shop has earned over six-figures in revenue, 54,861 sale orders and 3,000 average five star reviews!

The best part? Every single sale is automated, giving her time to care for two feisty toddlers and live the flexible lifestyle she once thought only existed for others…

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Which Social Media Platform Should My Business Use?

Let’s face it: none of us knew how big social media would become when Facebook first launched its platform in February 2004. Not only did that particular business grow beyond belief, dozens (maybe hundreds?) more have sprung up since then. With the addition of Instagram, Snapchat, Pinterest, LinkedIn, YouTube, TikTok, Twitter, and countless others, it feels like there is always a voice in the room telling business owners that if they only did this on this platform, they would be successful.

But we simply cannot do it all. There is no way to run a business and be wildly successful on each social media platform. In the end, it can constantly feel like you are behind because your business is not killing it on _______________ (fill in the blank). Too often I have seen overwhelmed business owners so stuck in this mindset that they decide to forego social media altogether.

That, however, is decidedly not the best solution…

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