Case Study: Pinterest Ads (Pen + Posh)
Kasey, the designer at Pen + Posh, is the kind of businesswoman I strive to become in so many ways. I’ll let her words tell her story:
“With a formal education in marketing, and combined background in Internet Marketing and graphic design, Kasey launched her first Etsy shop with zero followers to her name. She was able to rise to the top 1% of shops selling on Etsy, replacing her corporate income, in the first 6 months after launching. The Pen and Posh SVG shop has earned over six-figures in revenue, 54,861 sale orders and 3,000 average five star reviews!
The best part? Every single sale is automated, giving her time to care for two feisty toddlers and live the flexible lifestyle she once thought only existed for others.
Kasey owns a multi-six-figure coaching business that teaches thousands worldwide to do the same. She has over 1000 paying students whom she has taught to design SVGs, launch and grow digital download shops on Etsy and reach the passive income lifestyle. A business that revolves around a passion to create and serves the individual, instead of the other way around.”
When we first started working together a few years ago, it was clear that Pinterest would be a huge asset for her business. Her team had utilized the platform in the past but never really maximized the potential value there. She knew ads could be a key to success, and she wanted to partner with me to get the right ads delivered to the right audience. So we got to work!
The foundation of Kasey’s business is to sell SVG designs and courses to help Etsy owners turn their passion into profit just like she did. A lot of our work together on Pinterest was in the form of lead generation - we would provide a free download or training, run ads to that landing page, and collect email addresses to market future releases.
Our Pinterest ads ran like gangbusters from the very beginning. While I don’t want to just throw a ton of numbers out that may not make sense, I’ll detail some results from one of our end-of-year campaigns together below:
Impressions: 221,503
Landing Page Visitors: 2,779
Cost per visitor: $0.21
Even more importantly, we used the data from the ads to realize that one of our top demographics is women ages 50+, which is not what we initially thought when we began the campaign! I split up the ads into different age groups and from that, we could determine who to target for the next go-round.
The free download Kasey offered was a huge success, and she was able to turn those emails into profit both immediately and for future ventures. That was not the first or last Pinterest campaign we ran, but it’s a great example of the repeating power that successful ads can have when you know how to set them up and interpret the data properly.
I am looking forward to many more campaigns with Pen + Posh in the future!