When I talk to a new client, the first thing I do is spend some time on the phone with them to get to know their business a little better, and to try and determine the best approach to begin. I say that very intentionally. Most of the time I get the strategy right, but not always…and that’s where testing and figuring out the best approach comes in. While I don’t make clients sign long-term contracts - small business owners don’t need more stress on their plates! - I do recommend sticking with my services for at least 3 months to see if they’re actually working, because nobody bats 1000 from the very beginning.

I met Joanna of Land Income at a business networking event with the Visalia Chamber of Commerce, and she mentioned the possibility of marketing her business. When she explained to me what she and her husband do, however, I was hesitant at first since I had never advertised in that space before. Land Income sells farmland investments that provide long-term growth and gains for their investors. This was all new to me, and I never promise to help someone if I don’t truly believe I can…

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