If you haven’t yet dived into Facebook ads, I’ll help you out a little bit: there are a ton of different options, not all of which are obvious from the outset. The basic categories of Meta ads are awareness, traffic, promotion, engagement, leads, app promotion, and sales. Within each category are infinite options based on audience targeting, ad copy, final destination, and more. I have experimented with almost every single different kind of ad with varying degrees of success…

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