One of the questions I most frequently hear is, “How do I get more Facebook likes?” or “How do I get more followers on Instagram?” And above all, the follow-up question is, “How can I get more social media fans for free?”

Social media is a whirlwind, and it can be difficult to cut through the noise and actually get your message heard. Business owners everywhere struggle with finding and keeping a following, and even when you’ve accomplished that, it’s frustrating to post on your page and hear virtual crickets from your followers. What’s worse, when you compare your page to a competitor’s, you’ve noticed their audience is way bigger…and seems to actually love the content they’re producing. So what gives?

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