Posts in SEO
Changes to the Google Algorithm in 2021
Changes to the Google Algorithm in 2021

If there’s anything constant about the internet, it’s that there will always be changes, and a battle for business owners is staying on top of what’s happening in the online world. The other constant of the internet is its importance, from search engine optimization to social media, and how marketing efforts today can drive sales for months and years to come.

Google just made a big announcement about some algorithm changes coming down the pipe in 2021 (read their official statement here). Before you get worried about how this will affect your website, one of the biggest notations they made is that there is no definite ‘launch date’ yet for this change - and when a date is set, it will be announced at least six months in advance.

So while you don’t need to take drastic steps today towards satisfying their new requirements, it’s important to keep the upcoming changes in mind as you think about the future of your online presence, especially if you’re thinking about investing in a new website or a Search Engine Optimization (SEO) overhaul. Here are the big highlights and takeaways from Google’s 2021 announcement…

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SEOMaria Grace Photographygoogle, google help, search engine optimization, google algorithm
Five Minute Marketing: How to Use Google Analytics
Five Minute Marketing: How to Use Google Analytics

Google Analytics. It’s the thing every business owners knows they should be using, and probably has installed on their website, but when it comes to actually figuring out what in the world to look at in the crazy confusion of the dashboard, many of us stall out and close the window. Maybe it feels good to have Analytics installed, but if you don’t know how to use it, it’s not going to help you in the long run!

I can’t possibly cover every aspect of the Google Analytics dashboard in one blog post, but here is a five-minute tutorial on how you can start using it to better your business today.

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Five Minute Marketing, SEOMaria Grace Photographyseo, search engine optimization, google analytics, google help, how to use google analytics
The Most Basic Aspect of SEO | Five Minute Marketing
The Most Basic Aspect of SEO | Five Minute Marketing

Now that you know why Search Engine Optimization is so important, your next thought might be, “So what do I do about it?” When I first jumped into the world of finding out about SEO, I was admittedly a little overwhelmed. It seemed extremely technical and a bit over my head. Although at first I felt like I would never understand it, and while there is always more I could learn, I can now confidently say I have a good grasp of the concepts and what it means for small businesses.

There are a lot of different ways you can invest time into improving SEO, but the most basic piece of improving your website for Google is simply content. This is both the copy (words) that are on your website and the new content you are producing and sharing online with your audience. Both are foundational elements to creating and maintaining a robust search presence. So let me break that down just a little!

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SEOMaria Grace Photographysearch engine optimization, seo, five minute marketing, online marketing, online business