The Most Basic Aspect of SEO | Five Minute Marketing
Now that you know why Search Engine Optimization is so important, your next thought might be, “So what do I do about it?” When I first jumped into the world of finding out about SEO, I was admittedly a little overwhelmed. It seemed extremely technical and a bit over my head. Although at first I felt like I would never understand it, and while there is always more I could learn, I can now confidently say I have a good grasp of the concepts and what it means for small businesses.
There are a lot of different ways you can invest time into improving SEO, but the most basic piece of improving your website for Google is simply content. This is both the copy (words) that are on your website and the new content you are producing and sharing online with your audience. Both are foundational elements to creating and maintaining a robust search presence. So let me break that down just a little!
Basic Website Content
This is inherent to any website. It includes the words you use to describe your business and yourself. Some of the most important content is going to appear on your home page, so it’s crucial to think about this in the right way. You need to work in key words without making it sound like a computer - and not a real human being - wrote each paragraph. You need to make sure and target your ideal customer from the very first sentence on. This content is important for Google, but it is perhaps even more important for the actual person who will visit your website. You want to accurately and completely describe what it is you offer and why it is they need to buy it. Having strong website copy is the first step you should take towards better SEO.
New Content
In the online world, people consume a lot of content every day - in fact, if you’re reading this, that’s what you’re doing right now! There are helpful articles, blogs, videos, podcasts, and more that will answer good questions and inform people about something they may not already know. Content can be shared to social media, which will ideally drive traffic to your website.
Creating new content doesn’t have to be hard, and you are probably already doing it - but what you’re producing may not actually help your website SEO! If all you’re doing is sharing content straight to social media, you’re missing out on a whole segment of marketing that will help you for years to come. As you think about the type of content to produce, linking resources back to your website will double its effectiveness, and ensure you have regular, interested traffic to your ‘home base’ online, and not just extra likes on Facebook.
So there you have it! You now know the first, most basic steps when it comes to improving your SEO - and your online presence can only go up from here! Now get started editing and creating content that will make your website shoot up the pages of Google for the long term. You’ve got this!
The Quick + Easy Guide to Google Success
You know that as a business owner, being found on Google is a game-changer...if only you understood how to get on that elusive front page. This guide will teach you my top 5 quick, easy strategies to implement so you can start making your way to the top of the pack.