If you’re like me and almost every single person I know, you spent a few hours this Sunday sitting on your couch watching football…or at least, talking with a lot of people who were there for the purpose of watching Super Bowl 54 between the Kansas City Chiefs and the San Francisco 49ers. It’s a day that unites sports fanatics and non-football fans alike and, as with most things in life, it inspired my own thoughts about marketing and search engine optimization.

The more I thought about it, the more I realized that the Super Bowl and Search Engine Optimization actually have a lot in common. Confused? Don’t worry, I’ll explain…

Read More