Squarespace Website: Element Design New York

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I love the process of building Squarespace websites. It starts with a business or an idea, turns into colors and pictures, and with SEO research and lots of content writing, soon the whole thing comes together. For Chris Butterworth, an up-and-coming landscape designer based in New York, we got to build his online presence as he begins to build his business, and the result is the new Element Design & Build website.

The biggest challenge with Chris’ site is the reason we are building it: he wants to start creating a clientele, and have a home for his new projects. Because of this, we had to coordinate as I chose images that represented the work he would be able to do, a clear representation of where he wants his business to go in the future as he continues to provide landscapes, patios, and more in and around Westchester, New York.

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The most important factor of this website - and most, to be honest! - is having one clear call-to-action. For Element Construction, the CTA if filling out the contact form or, better yet, calling Chris directly to discuss a project. The quicker we can move potential customers from viewing the website to having a conversation, the better.

Another crucial element is answer customer questions before they are even asked. We used Chris’ experience to build out a ‘Frequently Asked Questions’ section that will help clients know exactly what to expect when they decide to undertake a project with Chris. Setting clear expectations from the beginning is helpful for both a business owner and his or her customers, so this became a central part of the plan.


After months of work, decisions about domain names, and lots of changes along the way, I am thrilled to launch the new Squarespace website for Element Design & Build New York. Go take a look around and leave a comment with your favorite part of Chris’ new website…or just leave some words of encouragement for this brand new business owner!